Creative Tank was originally contacted by Sandi Thom's Manager Ian Brown, who told us about Sandi's innovative idea of web-casting 21 gigs from her basement.

When Sandi's manager asked for our help - how could we resist such a challenge? The consequent worldwide recognition, popularity and media frenzy which surrounded the now infamous '21 Nights from Tooting internet tour became the catalyst for a whirlwind of interest from leading record labels which culminated with Sandi signing a lucrative record deal with Sony RCA.

Solution:
Streaming Tank is part of the Creative Tank group which is at the front end to a huge global network of video streaming servers.

We set up a cost effective solution for Sandi by setting up a web cam in her basement flat from which we streamed 20-30 minute gigs over the internet every night for 3 weeks. The footage was then streamed over our network of 20,000 video streaming servers in order to handle the incredible amount of music internet lovers who tuned in to see her perform.

Our comprehensive tracking and reporting technology allowed us to follow the tour as word spread and countries from all over the world cottoned on to the phenomenon.

History was made before our eyes as music lovers from all corners of the globe including the U.S and Canada to Germany, Australia, Italy, Croatia, Sweden, France and Pakistan all logged on to see her performance.

Sandi has been hailed as a pioneer for the music industry, leading a musical revolution which has paved the way for how the music industry and cutting edge internet technology can be used to reach a worldwide audience.

To see some news stories on it please click on the associated links below.

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