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Creative Tank select focus groups comprised of the exact market
members our clients are looking to target.
Generally
concentrating on areas concerning uses for products, pinpointing
problems, screening alternatives, and conducting internal marketing,
focus groups are typically assembled together under the guidance
of a trained moderator. Members of the focus groups typically possess
some common characteristics that relate to the topic of discussion.
We work closely with clients in selecting and running these groups
to predict the level of results needed to ensure the client’s success.
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